Heineken Brainwashing, ahem I mean... Experience.

The infamous “Heineken Experience,” which is nothing less than mini-amusement park for beer lovers.  Heineken Bier was first brewed in Amsterdam, and the original factory has been turned into an interactive journey through history of the Heineken brand.  I would love to meet the masterminds behind this establishment, we could learn a thing or two.  People were literally lined up to watch commercials and buy merchandise.  It was a branding goldmine in there.  You felt like a real beer connoisseur, as you sipped on a glass of ice cold Heine.  Yum!

The best part was when it got interactive.  First, there was a ride where they “brew you.” We’re talking a full sensory experience of the brewing process.  Also, you can create a goofy music video and then immediately email it to 5 friends, telling them how awesome of a time you are having being a tourist. We obviously loved this and sent it to everyone, knowing fully we were playing right into their marketing trap.  Using the internet to spread a positive brand message, on the spot? Genius.  Heineken took it to another level where visitors could sit in cool alien chairs and watch every Heineken commercial ever created.  Its was total brand brainwashing, and we were loving every second.  Definitely worth the 15 Euros.