Being the hard working girls we are, we also shot a short film for the Cannes Lions Youtube 48 hour Ad Contest while on location at Iguazu Falls. The brief was to make an ad for “WaterAid,” and get people to sign a petition so that leaders will further promote clean water and sanitation for impoverished communities. I guess it was meant to be, because we got to use the most spectacular waterfalls in the world as our backdrop! Can’t hurt our chances ;)
Check it out and vote here: http://www.youtube.com/canneslions
search: keyword “Silent Water”
vote: green thumbs up
Share: send it to everyone you know (votes count towards winning!)
We got another awesome addition to our book! We used the similar tone and execution, so it would match with our other piece “The Unraveling” as a campaign for non-profits.
Wednesday, May 19, 2010
Monday, May 17, 2010
AdverBarbie World Tour HIGHLIGHT: Hiking Iguaçu Falls
Time to take detour from our daily routine, so we headed deep into the South American jungle. On the border between Argentina, Brasil, and Paraguay are the most spectacular waterfalls in the world, Cataratas de Iguazu. The waterfall system consists of 275 falls along 1.67 miles of the Iguazu River. Pictures are the only way to seriously explain the beauty of this spectacle of nature.
They are often compared to Victoria Falls in South Africa. Iguazu has been featured in several movies including Miami Vice, Mr. Magoo, and Indiana Jones and the Kingdom of the Crystal Skull. Upon seeing Iguazu, First Lady Eleanor Roosevelt reportedly exclaimed "Poor Niagara!"
AdverBarbie came, saw, and conquered. We hiked every inch of the trails, and even trekked through the rain forest to a hidden waterfall. We saw two different types of monkeys, a flying toucan tarantulas, and some sort of “ground rodent.”
The whole park was like a scene out of Avatar. Full-on Rainbows EVERYWHERE. Tropical birds chirping. Cute bear-monkey-creatures pad-footing around. Just by being near the falls, you can feel your energy automatically realign itself with nature. It was a much needed rejuvenating experience.
After seeing all these incredible natural wonders; we feel so lucky and thankful to live on this beautiful planet! Us humans need to get it together and stop trashing the Earth, while there’s still time. See our Earth Day blog post for tips on how you can do your part!
They are often compared to Victoria Falls in South Africa. Iguazu has been featured in several movies including Miami Vice, Mr. Magoo, and Indiana Jones and the Kingdom of the Crystal Skull. Upon seeing Iguazu, First Lady Eleanor Roosevelt reportedly exclaimed "Poor Niagara!"
AdverBarbie came, saw, and conquered. We hiked every inch of the trails, and even trekked through the rain forest to a hidden waterfall. We saw two different types of monkeys, a flying toucan tarantulas, and some sort of “ground rodent.”
The whole park was like a scene out of Avatar. Full-on Rainbows EVERYWHERE. Tropical birds chirping. Cute bear-monkey-creatures pad-footing around. Just by being near the falls, you can feel your energy automatically realign itself with nature. It was a much needed rejuvenating experience.
After seeing all these incredible natural wonders; we feel so lucky and thankful to live on this beautiful planet! Us humans need to get it together and stop trashing the Earth, while there’s still time. See our Earth Day blog post for tips on how you can do your part!
Thursday, May 6, 2010
Bom Dia!
Wonder how we get to Ogilvy every morning? Its no easy feat. Alicia, Michelle, and Decker transport across São Paulo, and arrive at their desks, ready to start the day.
Bom Dia, São Paulo from Michelle Pokorny on Vimeo.
Tuesday, May 4, 2010
Gringas on the Go
Ibirapuera Parque de Sao Paulo & Modern Art Museum
Casual Sunday stroll through the park, or a vicious game of jogger dodge ball? Welcome to Parque Iberapuera, Sao Paulo’s equivalent of Central Park. It’s a Paulista hot spot, jam packed with over 20,000 visitors daily, and over 160,000 visitors every Sunday (oopsie went on a Sunday)! We also stumbled directly into the Sao Paulo International Marathon that same day. Talk about some heavy foot traffic. It felt like being in Disney World during Christmas break.
Also, in the middle of Iberapuera is the Modern Art Museum, an AdverBarbie favorite. It has pretty much the same vibe as Miami’s Art Basil, with wide-open layouts and collection displays. We noticed a definite eco-green premise to many of the pieces. There is an urgency inside many of the modern artists to reflect the current eco-crisis facing our planet. Their work serves not only as a creative outlet, but also as a way to inform and provoke action among the masses.
Casual Sunday stroll through the park, or a vicious game of jogger dodge ball? Welcome to Parque Iberapuera, Sao Paulo’s equivalent of Central Park. It’s a Paulista hot spot, jam packed with over 20,000 visitors daily, and over 160,000 visitors every Sunday (oopsie went on a Sunday)! We also stumbled directly into the Sao Paulo International Marathon that same day. Talk about some heavy foot traffic. It felt like being in Disney World during Christmas break.
Also, in the middle of Iberapuera is the Modern Art Museum, an AdverBarbie favorite. It has pretty much the same vibe as Miami’s Art Basil, with wide-open layouts and collection displays. We noticed a definite eco-green premise to many of the pieces. There is an urgency inside many of the modern artists to reflect the current eco-crisis facing our planet. Their work serves not only as a creative outlet, but also as a way to inform and provoke action among the masses.
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