The MOTHERSHIP

You’ve officially been abducted into the world of AdverBarbie! Whether you’re a die hard Barbie fan, or hate her plastic guts, this post is guaranteed to conjure up those old childhood sentiments.

We wanted to create some print ads for AdverBarbie, and what better place to pick up our subject matter, than from the Mothership. Two of the greatest toy stores in the galaxy, FAO Schwartz and Toys R Us NYC have absolutely awesome Barbie sections. You can immerse yourself in a hot-pink oblivion, and marvel at one of the greatest in-store displays a brand has ever created.
If you get the chance to develop a POS experience; keep this example in mind. These stores sell more barbie product than anywhere in the world. Invite the consumer to slow down and experience the essence of the brand. They won’t be able to leave without taking a piece of the experience home.