We just happened to stumble upon the huge I AMsterdam sign during our afternoon cruise. Tons of pictures ensued, and we finally got to see the most modern area of the city. It was such a relief to take a break from the constant historical vibe that we usually feel. We will definitely be revisting Museumplein.
Adverbarbie gives the I AMsterdam city campaign an A+. Its the best branding of a city we’ve ever seen. Locals and tourists can both feel like they are a part of the city simultaneously, which is a brilliant way to keep both parties content. The campaign is modern enough to stay relevant for a long time, without dwelling on the past. It must have been a difficult task considering Amsterdam always wants emphasizes its rich history.
(FYI, we are working at the advertising agency that did this campaign. Baller!)
No comments:
Post a Comment